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Marketing Grader: Free assessment of your marketing efforts
HubSpot, the company known for marketing services and free eBooks, offers an easy way to get a snapshot of the effectiveness of your marketing. Marketing Grader is a free tool that analyzes your...
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Do you know what NAP is and why it is important for local search?
Do you know what NAP is and why it is important for small businesses with physical locations? NAP is the acronym for Name, Address, and Phone. According to Search Engine Land, 43 percent of total...
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Building and nurturing an email list
I just finished reading an article that advocates adding all Twitter followers and Facebook friends to your email list. Before you run off and do this, there are several things you need to consider....
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Social Media Requires Social Interaction
Many social media professionals have become adept at posting, posting, and posting. From Facebook to Twitter to Pinterest, they have a lot to say. As we know, content is king and the key to success is...
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Two engaging, informative, and free sites for social media tips and tactics
Are you looking for a jump start on social media channels? Have you been tweeting/posting/blogging for a while and need a refresher? Two of my favorite sites for learning about social media are...
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5 tips for designing your first web site
When you design your site, it is important to give people the information they need in a way that makes sense. You want people to feel smart when they arrive at your site so the design and navigation...
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7 reasons to create a Call-to-Action and 140 easy ways to do it
All web sites should have a call-to-action (CTA). When designing your site, you should keep two things top-of-mind:Why do I want people to visit my site?What do I want people to do when...
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Easy way to create an infographic
An infographic is a diagram that represents data or information. A good infographic presents this data or information as visual content in a way that is easy to understand. Similar to the old adage "a...
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Choosing a WordPress theme
There are thousands of WordPress themes of which some are free and some are not. In fact, there were 2,975 themes available on wordpress.org when I checked the site earlier today. Here are a few...
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Four Steps for Improving your LinkedIn Profile
Whether you are actively looking for a job or just want to have an easy way to connect with business associates, here are a few tips for improving your LinkedIn profile.Use a professional profile...
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10 tips for improving your LinkedIn profile
Whether you are actively looking for a job or just want an easy way to connect with business associates, here are ten tips for improving your LinkedIn profile.Use a professional profile photo. This...
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What is Modern Marketing?
Modern marketing is more than just tools—it is a whole new approach to marketing in order to appeal to consumers whose behavior is being transformed by technology.Marketing uses creativity and...
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Distinguishing Between Marketing Qualified Leads and Sales Qualified Leads
Marketers often focus on quantity of leads over quality of leads. This can result in leads being sent straight to sales without any qualifying actions to indicate that a customer is ready to or...
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